AI Insights · Timothy · January 2022
Top 5 Social Networking Apps in Middle East Q4 2021
In Q4 2021, the leading social networking apps in the Middle East showed varied performance in terms of downloads, revenue, and active users. Discover the key trends for WhatsApp Messenger, Telegram Messenger, Facebook, Messenger, and imo-International Calls & Chat.
In Q4 2021, the Middle East saw significant activity in the social networking app market. Here’s a closer look at the performance of the top five apps: WhatsApp Messenger, Telegram Messenger, Facebook, Messenger, and imo-International Calls & Chat.
WhatsApp Messenger maintained a robust presence with weekly downloads ranging from 225K to 288K. Active users remained steady, fluctuating slightly around the 35M mark throughout the quarter.
Telegram Messenger experienced a notable spike in downloads, peaking at approximately 405K in early October. Active users saw an increase from 13.9M to 15.2M in the same period, reflecting a growing user base in the region.
Facebook had consistent weekly downloads, hovering around 210K to 237K. Revenue showed variability, peaking at $68K at the end of September and maintaining around $55K for most of the quarter. Active users remained stable at approximately 30M.
Messenger saw steady downloads, with figures between 145K and 203K. Revenue was minimal and inconsistent, with slight peaks reaching up to $180. Active users maintained a steady count, ranging from 17.4M to 18M.
imo-International Calls & Chat showed strong revenue performance, peaking at $212K at the start of October. Weekly downloads were stable, ranging from 152K to 186K. Active users saw a slight decline, ending the quarter at around 14.7M.
These insights underline the dynamic nature of the social networking app market in the Middle East. For more detailed analytics, visit Sensor Tower.